Hello - I’m Elina  (E.T.)

I strive to create forward-thinking, clean designs that tell captivating stories and deliver engaging, unexpected experiences, fostering growth for both people and businesses.

I’m  a Finnish Product & UX Designer.                                                                                      Over the past 15 years, I've successfully designed and re-branded premium fashion brands, gaining international experience from global brands, as well as serving as a head designer and freelance consultant. This breadth of experience has provided me with a comprehensive perspective on all aspects of the iterative product development process.
 I thrive in environments where creativity meets empathy and technology, constantly seeking novel solutions to shape the future of user experience design. This passion for innovation prompted my transition into UX design. I'm devoted to building innovative designs & better, humane, and sustainable future for us.
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Recent Works

My portfolio showcases a fusion of creativity and technology, highlighting my ability to push the boundaries of design and adapt to evolving trends. I invite you to explore my work and discover how my forward-thinking approach and passion for innovation can drive positive change and deliver exceptional results.

Next Gen Healthcare - Preventing Burnout

UX/UI Case Study

Wholesome+ is a comprehensive healthcare platform integrating predictive technology and emotional AI. Designed to prevent burnout and depression, it ensures proactive healthcare, secure and seamless doctor-patient communication.

Unmute Your Language Skills

UX/UI Case Study

An advanced language learning platform, integrating AI Tutor for authentic conversations. Users refine pronunciation skills and gain confidence in real-world communication, fostering fluency and cultural understanding for diverse linguistic experiences.

Rebranding a Fashion Concept

Womenswear Fashion Brand Development / Head Designer

The rebranding of a women's fashion concept brand established in 1995, aligning its image with casual and modern Scandinavian style. Through strategic design, marketing, and guidance, we revitalized the brand's identity, offering contemporary clothing for diverse occasions, empowering women of all ages and sizes.

Creating a Kidswear Brand & Concept

Kidswear Fashion Brand Development

Established in 1994, the children's fashion brand faced challenges with outdated branding affecting sales. I led the design and creation of a refreshed new brand, collection image, values, and mission, along with all visual elements such as logo, hangtags, labels, and trimmings. The new brand was successfully launched, resulting in a notable sales increase.

Skills & Services

  • Crafting user-centered digital solutions through innovative product design, focusing on enhancing usability and functionality for a seamless user experience.

  • Driving design decisions with data through meticulous UX research, passionately uncovering insights to create deeply engaging user experiences.

  • Designing intuitive and engaging digital products tailored to user needs, enchanting interaction and functionality across devices.

  • Creating immersive user interactions through innovative voice experiences, leveraging cutting-edge technology to deliver seamless and intuitive user interfaces.

  • Creating cohesive brand identities that resonate deeply with audiences, encompassing everything from logo design to brand strategy and research, establishing a memorable and impactful presence.

  • "It’s rare that you come across standout talent like Elina. I was particularly impressed by Elina’s ability to create and launch a new brand BEL for pre-teen girls, and succeed with tangible results and great branding, commercializing just the right trends for that target group. I still miss her charming persona to work with. Any employee would be lucky to have Elina as a designer!"

    /Anna Benami, Senior Fashion Designer, Stockmann

  • "Elina is definitely one of the most inspiring colleagues in my whole career. She is able to challenge people for better results and has an internal drive for development working methods as well. As a designer Elina is passionate. She has a great ability to identify future trends and make them into commercial products."

    /Katariina Kulve, Stockmann

  • "A true professional is the phrase that comes to mind when I think about her. Elina is a strong team player who is always willing to help. She has strong sense of style and in business she is always trying to find the solutions to get the best profit for the company. Due to all these facts, Elina's designs achieved great sales. I wish I have the chance to work with her again someday or at least find another colleague like her! "

    /Mafada Faro Vienna, Senior Designer B&G, Massimo Dutti, Inditex

  • "Elina is one of the most inspired people I know. She gives that little extra which makes her a valuable part of the team. When working, she gets into a flow and accomplishes her work at good quality even at tight deadlines. I would recommend her greatly and only hope to work with her again! "

    /Laura Kupari-Guise, Design Team Lead, Stockmann

  • "Elina has a sense of style and constant developer mind both in creative and sales field. She has the talent of managing herself as a start up -mind driver force as well as she supports team members. Strong professional understanding of fashion and lifestyles. Her tool box is modern and based on fashion driving the digital revolution. Elina is a diamond of the team. International and local contributor as well."

    /Luisa Laine, Concept Manager , L-Fashion Group

  • "I have co-worked with Elina for several years and can sincerely recommend her. She has very wide knowledge in fashion; Excellent forecasting skills, and "Nose" for spotting just the right things for coming seasons. As a co-worker Elina is very dependable, detail-oriented, knows how to prioritize, flexible, thorough and easy to work with. To summarize, she is ambitious professional with wide range of skills."

    /Eeva Siirama, Brand Manager, Stockmann

  • "Elina is one of the most talented designer I’ve worked together. Brands sold extremely well and over target every month during the whole time. Elina is strong brand developer with successful ideas. She analysis customers and trends well. Elina is very hard and ambitious worker. She’s innovative, trend oriented and interested and active in social media. I sincerely recommend her!

    /Anna Lindh, Garment Technician, Stockmann

I’ve been lucky to work with

Let's Build Something Great.

Ready to collaborate on your next project? Let's bring your ideas to life!

Whether you're looking for UX/UI design, branding, or creative solutions, I'm here to help. Drop me a message below, and let's discuss how we can work together to achieve your goals.