Hi — I’m Elina,

a product designer and fashion expert with over a decade of experience helping businesses achieve better results.

My career journey has allowed me to create a diverse portfolio that reflects my skills in UX/UI, Voice UI, concept design, fashion design, art direction, and visual storytelling. With more than a decade of experience in concept and fashion design, I’ve fine-tuned my skills in critical thinking, research, prototyping, testing and crafting visually impactful experiences.

In fashion, you're always looking forward, and I bring that same forward-thinking mindset to digital design, constantly pushing the boundaries of what’s possible. My critical thinking ability allows me to approach challenges from multiple angles, work on a meta-level, and develop strategies that address the root causes of issues.

With my empathetic mindset and passion for problem-solving, I'm determined to contribute to a more humane and sustainable future.

“Passion for psychology, sustainability & innovation prompted my transition into UX design, where I can better apply my skills and internal drive to human-centric design and sustainable product development. “

MY ARTICLES

She gives that little extra which makes her a valuable part of the team.

Laura Kupari-Guise, Stockmann

She is able to challenge people for better results and has an internal drive for development working methods as well.

Katarina Kulve, Senior Designer, Stockmann

Elina is a diamond of the team.

Luisa Laine, Concept Manager, L-Fashion Group

Let's Build Something Great

Looking for a partner in design?

I’d love to help bring your ideas into reality. Reach out, and let’s see how we can make your vision a success.