ARTICLES

Elina Tuusa Elina Tuusa

Trends vs. Timelessness: Finding Balance in Design Choices

While trends can drive innovation and keep designs fresh, timelessness ensures that a piece remains relevant and appealing over the years. Striking the right balance between the two is essential for any designer aiming to make a lasting impact.

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Elina Tuusa Elina Tuusa

Understanding Behavioral Psychology in Digital Design

Digital design shaped by behavioral psychology can transform user interactions, offering deeper engagement through insights into motivation, habit formation, and cognitive triggers. Why are some individuals more prone to getting hooked than others? The answer lies in individual differences in dopamine sensitivity, impulse control, and other neurochemical factors. In the end, the success of habit-forming design lies in ethically balancing user autonomy with engagement.

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Elina Tuusa Elina Tuusa

Understanding Dopamine: How Neurochemistry Affects Digital Design and Addiction

Dopamine has a powerful influence on how people engage with digital products. In digital design, understanding dopamine’s role is critical because it can help designers either foster healthy engagement or, if overused, unintentionally contribute to addictive behaviors. When used ethically, these principles can foster meaningful habits and create positive change. However, designers must remain aware of the potential downsides—such as addiction and manipulation—and strive for balance.

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Elina Tuusa Elina Tuusa

Experiential Retail Spaces: Elevating Customer Engagement

In an age dominated by e-commerce, retailers are reimagining the role of physical stores. The future of retail is not just about selling products — it’s about storytelling, fostering emotional connections, and creating spaces where customers can fully immerse themselves in a brand’s world. Experiential retail spaces offer a glimpse into this future, where every visit to a store becomes a memorable, engaging experience.

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